Srinivas Rao V is a senior professional with over two decades of leadership experience in global multinationals and currently he is building his startup brand Auklet in the consumer electronics space as Co founder & CEO. In the past, Srinivas has worked for some of the iconic companies like Samsung Electronics, Reliance Retail & Logitech Electronics.

As a founding member of Reliance Digital Retail he helped shape the modern retail landscape, establishing Reliance Digital from the ground up. The last assignment was with Logitech as Country Head of India & SAF markets wherein he was instrumental in scaling up the company and building thought leadership for the brand with significant impact.

He is also a visiting faculty and talks regularly at symposiums with Narsee Monjee Institute of Management studies and Indian Institute of Technology Kharagpur on various topics such as Business Management, Marketing, Consumer Behavior, Supply Chain & Distribution, Collaboration, Leadership & Strategy.

Beyond boardroom & academia, Srini is an avid squash player and thrives on the adrenaline rush of competition, channeling the same drive and determination into his professional endeavors. Furthermore, his love for the mountains serves as a testament to his adventurous spirit and appreciation for the beauty of nature.

Srini’s multifaceted persona encompasses not only a distinguished career but also a passion for life’s diverse experiences, making him a dynamic force in both the business world and personal pursuits